Bud Light Makeover

On the heels of a new national advertising campaign, Bud Light will continue to invest in its defining product attribute–drinkability–with the introduction of new packaging. In March, Bud Light bottles, cans, secondary packaging and point-of-sale materials will include the words “superior drinkability” along with new coloring and design elements that work in concert to communicate Bud Light’s distinct difference from the other light beers at retail, in advertising and other consumer marketing initiatives. While its packaging changes, Bud Light will continue to use the applied plastic label on its bottles that the brand introduced in 2004 as its replacement for paper labels.

For More Information From Anheuser-Busch Cos. Inc.

Brenda Williams, (203) 846-6636
brenda.williams@anheuser-busch.com
www.anheuser-busch.com

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