Heineken USA launched a new campaign for the equity which establishes its new and dynamic overarching marketing platform–“Give Yourself a Good Name.” The campaign showcases subtle ways in which consumers decide to “give themselves a good name” through their actions, their words and their choices. Effective immediately, Give Yourself a Good Name will lead all [...]
By Brian L. Milne, Refined Fuels Editor for DTN After some mixed pricing for wholesale gasoline prices earlier this month, the trend is again pointed higher, as a reduction in gasoline output by oil refineries works to tighten the supply-demand balance. After reporting negative margins from late October through the end of December 2008, oil [...]
7-Eleven licensee Handee Marts Inc. has been named a finalist in the small company category for the Eighth Annual Pittsburgh Business Ethics Award. Finalists for the Pittsburgh Business Ethics Awards are chosen through nomination and overall reputation and are evaluated on criteria such as demonstration of executive commitment to business ethics, clear communication of ethical [...]
The Food and Drug Administration is warning consumers to postpone their consumption of commercially prepared or manufactured peanut butter-containing products, as well as institutionally served peanut butter, in light of an ongoing investigation into a Salmonella outbreak. Identification of the actual products subject to recall is continuing, so the FDA is currently urging consumers to [...]
Kraft Foods Global Inc. is pushing innovation for functional foods by way of a research and licensing partnership with Minneapolis-based Medisyn Technologies Inc., Mediapost.com reported. Medisyn specializes in pharmaceuticals, nutraceuticals and animal health products. The two companies began partnering on research in December 2008, Mediapost.com reported. The partnership could trigger faster and less-costly development of [...]
Facing an increase in tobacco taxes from the looming SCHIP bill, General Tobacco (GT) said it has made an advance payment deposit of $10 million to the Master Settlement Agreement (MSA) that is due April 15th, 2009. The payment comes as part of its commitment to the multi-state agreement by tobacco companies setting forth strict [...]
Reid Petroleum has opened a new Crosby’s convenience store in Ransomville, N.Y., the Lockport Union-Sun & Journal reported, while it was also announced that Reid Petroleum has selected FuelQuest to optimize its fuel management systems. The new Crosby’s store is the 31st one to be opened by Reid Stores Inc., a division of the Reid [...]
Carlisle, Pa.-based supermarket chain Giant Food Stores Inc. is planning to enter the convenience store world by opening two c-stores in the Lancaster, Pa., area, Pennlive.com reported. The company’s supermarkets include all the standard supermarket fare, but it also sells fuel at some sites. The retailer told Pennlive.com, however, that its Lancaster County customers can’t [...]
Kellogg Company said it has taken the precautionary measure of putting a hold on Austin- and Keebler-branded Toasted Peanut Butter Sandwich Crackers, Peanut Butter and Jelly Sandwich Crackers, Cheese and Peanut Butter Sandwich Crackers, and Peanut Butter-Chocolate Sandwich Crackers. The FDA and other regulatory agencies have indicated that Peanut Corporation of America (PCA) is the [...]
A research study conducted by Finnish researchers shows that midlife coffee drinking can decrease the risk of dementia and Alzheimer’s disease later in life, the Web site ScienceDaily.com reported. The study was conducted at the University of Kuopio in Finland in collaboration with a research group in Sweden and the National Public Health Institute in [...]
Total U.S. demand for petroleum in 2008 shrank to its lowest levels in the last five years due to the combined effects of higher prices early in the year and a weakening economy as the year progressed, the American Petroleum Institute reported in its Monthly Statistical Report. U.S. petroleum deliveries fell 6% for 2008 – [...]
The Coca-Cola Company and United Resource Recovery Corporation (URRC) have announced the grand opening of the world’s largest plastic bottle-to-bottle recycling plant, located in Spartanburg, S.C. As part of the opening-day celebration, Coca-Cola announced the launch of a multi-million dollar marketing effort to support recycling, called “Give it Back.” “Today we turn our commitments into [...]
Retailers Dunkin’ Donuts, Starbucks and Krispy Kreme are among those who are tailoring ad campaigns and product specials to coincide with Inauguration-Day celebrations. Coffee giant Starbucks has teamed with HandsOn Network to launch the “I’m In!” campaign, an initiative to encourage participation in President-elect Obama’s call for national service. Participating Starbucks stores across the nation [...]
York, Pa.-based Rutter’s Farm Stores is teaming up with the nonprofit Support Our American Recruits (SOAR) to send Valentine’s Day boxes to soldiers in Iraq, Afghanistan and Kuwait. Rutter’s and SOAR plan to send approximately 50 boxes overseas. Each box contains enough goodies to treat a military unit of 15 to 20 people, which means [...]