Energy Drinks Need A Boost?

While energy drink sales continue to grow at convenience stores across the nation, the category may not be enjoying the same breakneck pace experienced in the past decade, according to reports from Beverage Digest and brandweek.com. Energy drink volume grew 30% last year, but in June was only up single digits (7%), Beverage Digest reported.

Pump-top TVs Pushing Traffic In-store

Three privately held companies operate more than 20,000 television screens at thousands of gas stations coast to coast, The Associated Press reported, and those TVs may be driving shoppers to other in-store offerings. "We try to bring some fun to the pump," Roy Reeves, vice president of sales and marketing for California-based PumpTop TV, told

EZ Energy Buys BP’s Remaining Pa. Sites

Israel-based EZ Energy Ltd. will buy 15 gas stations and convenience stores and five fuel supply contracts from BP Products North America Inc. for $3.2 million, Globes online reported. The properties are BP’s last remaining gas stations in the Petersburg, Penn., area. EZ Energy said fuel deliveries by the acquired properties totaled 33.1 million gallons

Clark Partners with Gilbarco on Passport Upgrade

Clark Brands LLC, of Naperville, Ill., and Gilbarco Veeder-Root have entered a strategic alliance that covers point-of-sale systems, installation services and Gilbarco Fuel Management Services, the companies said. As part of the agreement, Clark and Gilbarco are offering Clark customers a program to upgrade locations currently operating G-SITE POS systems to Gilbarco’s Passport POS systems.

Pump-top Obama

Democratic presidential candidate Barack Obama’s campaign is playing 30-second political ad spots on pump-top televisions at gas stations throughout Florida, the Palm Beach Post reported. The ads remind viewers of Republican John McCain’s 26 years in Washington and promotes Obama’s energy platform. The Obama campaign will also have supporters at eight gas stations around the

Rutter’s Readies For Concept Store Opening

Pennsylvania c-store chain Rutter’s Farm Stores is gearing up for the October opening of its concept store in Penn Township, Pa., The Hanover Evening Sun reported. Made-to-order, omelets, fajitas, wok stir-fry, music and accent lighting will all be key elements at the new location, the newspaper reported. Construction crews will begin work on the 5,200-square-foot

7-Eleven Adds Prepaid Game Cards

PayByCash announced its Ultimate Game Card, a prepaid card that allows users to purchase premium content for online multi-player games, will now be offered at more than 5,600 7-Eleven locations throughout the U.S. The cards are available in $10 or $20 denominations. PayByCash partnered with InComm to distribute the cards and make them available at

10,000 Fresh Applicants

Fresh & Easy said it received more than 10,000 applications for jobs in July, the same month it opened six new stores in its West Coast market. All told, the number of people applying to work at Fresh & Easy nearly quadrupled since May, the company said, adding that it plans to hire another 750

Feds Bust up Mammoth Hacker Ring

Federal prosecutors have charged 11 people with stealing more than 41 million credit and debit card numbers, cracking what officials say appears to be the largest hacking and identity theft ring ever exposed, The New York Times reported. The thieves focused on major national retail chains like OfficeMax, Barnes & Noble, BJ’s Wholesale Club, the

Gulf Oil Selects KSS Fuel Pricing Solutions

KSS, a supplier of fuels pricing analytics, execution and optimization systems to oil and gas industries, convenience stores, grocery and big-box retailers, said Gulf Oil Limited Partnership has selected its PriceNet and Visualizer solutions. Gulf Oil, a Massachusetts-based wholesaler and distributor of petroleum products. Will use KSS’ RackPrice solutions to help manage its fuel prices

Nestle Waters Steps Up Hispanic Campaign

In its first national marketing campaign targeting Hispanics in the U.S., Nestlé Waters North America has signed a two-year deal with Hispanic television personality Cristina Saralegui to become a spokesperson for Nestle Pure Life, mediapost.com reported. The multimillion-dollar Spanish-language campaign, "Vive Sanamente" (Live Healthy), includes 15- and 30-second television ads on Univision, TeleFutura, Galavision and

Americans Cut Back on Beer, But Wine is Fine

Americans are drinking less alcohol and middle-aged people are consuming about one-third less alcohol than they did 50 years ago, according to research by the Boston University School of Medicine. The study, according to HealthDay reporter Steven Reinberg, shows that Americans are drinking less beer, though liquor consumption has remained steady while wine consumption has

Citi Card, ExxonMobil Team To Launch Gas Rebate Program

Citi Cards and ExxonMobil today announced a new rewards program for the ExxonMobil MasterCard consumer co-branded credit card program, which will offer rebates of up to 15 cents per gallon on gas purchased at Exxon and Mobil stores nationwide. Starting Aug. 29, 2008, those who open a new ExxonMobil MasterCard account by Dec. 31, 2008

Casey’s Walljasper: No More Franchising

Casey’s General Stores Senior Vice President and Chief Financial Officer William Walljasper gave an earnest interview to The Wall Street Transcript this week, touting the chain’s rural store format and conservative strategies as pivotal elements to its growth over the years. The chain has 1,450 corporate-owned stores and 14 franchise locations, though all of those

OTP: Onward To Playboy?

Skoal smokeless tobacco is giving as many as 2,000 contributing editors the opportunity to contribute to the January 2009 issue of Playboy, which will be the magazine’s 55th anniversary issue, brandweek.com reported. The "Skoal Builds Playboy" promotion will allow fans to help put together a 12-page special section in the magazine, the Web site said.

20 days, 3,300 Customers, $660,000 in Free Gas

Southern California grocery leader Stater Bros. is launching an ambitious promotional program giving 3,300 customers free fuel for about a month. The Stater Bros. gas giveaway works like this: Each day from Aug. 6 to Aug. 26, the retailer chooses 165 customers to receive $200 in gas gift cards. That’s $660,000 the grocer will dole

Aritmex Acquires Baked Goods Producer

Bakery product producer Artimex LLC has acquired the Tina’s brand of baked goods, the company said. Artimex has gained exclusive rights to produce the full line of Tina’s-brand bakery goods, including a continuation of the original recipes that made the brand a success. Artimex produces a variety of frozen dough and fully baked products, with

Tank n’ Tummy, Wallace Oil Merge

Wallace Oil Co., of Colorado’s Arkansas Valley area, is joining forces with Oklahoma-based c-store chain Tank n’ Tummy, The Pueblo Chieftan reported. The agreement will turn six Wallace Oil stores in Colorado to Tank n’ Tummy stores, either through sale or lease-purchase, the publication reported. A wholesale gasoline distributor, Wallace Oil will continue providing gasoline

Crackdown on Houston C-store Crime Gets Slow Response

Police in Houston have begun enforcing new regulations requiring convenience stores to register with law enforcement, but only 158 of 2,000 c-stores in that market have registered under the new program so far, according to an Associated Press report. According to the Houston Chronicle, stores have anywhere from three months to two years to comply

Dunkin’ Donuts Rolls Out Healthier Menu Items

Dunkin’ Donuts has announced the launch of its new DDSMART menu, the brand’s first to offer better-for-you options on food and beverages. Labeled with a distinctive new logo, the new DDSMART items include new and existing Dunkin’ Donuts food and beverages that meet at least one of the following criteria: 25% fewer calories; 25% less

Amstel Light Leverages Unique Brand Equity

Amstel Light, a leading imported light beer from Holland, unveiled a powerful differentiator to drive its new marketing campaign–the brewing tradition and free spirit of its birthplace, Amsterdam. Research showed that the most ownable space for Amstel Light was based on a brand equity it had all along, but just hadn’t fully leveraged, and that

Mocha Mini

BDI Marketing, distributors of the popular Mini Thin Rush family of energy products, has launched its new mocha-flavored 2-ounce energy drink shot Mini Thin Rush A.M. Designed to provide people on the go with a highly energizing morning pick me up via a convenient 2-ounce liquid shot, Mini Thin Rush A.M. features a tasty mocha

Rewards From Mars

Mars Foodservices announces the MARS Foodservices 500 Operator Rewards Program. Put the power of America’s best-selling candy brands on your team, and score exciting rewards by simply purchasing a minimum of 10 boxes of eligible Mars singles items, such as M&M’s, Snickers and Twix brand products from your foodservice distributor. Select from a variety of

Fudge Shoppe

The Kellogg Convenience Store Team is excited to announce the return of the Keebler Fudge Shoppe brownie to the channel. This delicious 3-ounce brownie is available in Chocolate Fudge flavor, drizzled with icing and packed in an attractive 12-count display tray. Reformulated for today’s consumers, it’s the only brownie scrumptious enough to be Fudge Shoppe.

And the Winner is…

Pre-Paid Promotions Inc. is driving prepaid sales and pushing innovation. The Montgomery, Ala.-based company manufactures and distributes traditional prepaid phone cards and sweepstakes phone cards in addition to creating and implementing custom sweepstakes promotions for companies. A major focus of the company is to help convenience stores increase their in-store sales and profit margins through

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