Cumberland Coffee (and Kindness)

Canton, Mass.-based Cumberland Farms is giving a free cup of coffee to customers on New Year’s Eve, as well as marking the grand opening of its newest convenience store with a $1,000 donation to the Boys and Girls Club chapter in Massachusetts.

The new Cumberland store is in Framingham, Mass., the same town where a new Boys and Girls clubhouse has been opened. The Boys and Girls Club of MetroWest serves more than 600 children daily in Framingham, Marlborough and Hudson.

The group is hoping to expand its new clubhouse, so the $1,000 donation from Cumberland is certain to help it along the way.

From 5 p.m. New Years Eve to 5 a.m. on New Year’s Day, all of Cumberland Farms locations will be give customers a free cup of its new Farmhouse Blend and original coffees.

The chain is encouraging drivers to take advantage of this community service.

According to the National Sleep Foundation, 60% of Americans have driven while feeling sleepy. The group said a combination of caffeine and naps is one of the best ways to help fight drowsiness, a leading cause of accidents.

“We want drivers to be safe and alert on the roads this holiday season,” said Ari Haseotes, president of Cumberland Farms. “This free coffee is a way for us to say thanks to our customers, especially during these trying economic times. “

The free coffee is available at all Cumberland Farms, except those with Dunkin Donuts co-brands.

css.php