Destination Media says it has cemented Gas Station TV network as the largest at-the-pump network by installing it in location No. 1,000, essentially quadrupling its presence from 22 Designated Market Areas in the U.S. to more than 100.
With an audience approaching 30 million viewers per month, Gas Station TV is one of the top five networks in all of digital out-of-home (OOH) television. It offers a combination of extensive reach, high viewer engagement and frequency and targeted messaging technology.
Gas Station TV now provides the penetration and reach comparable to that of cinema, another leading digital OOH vertical. GSTV’s unrivaled growth to more than 100 DMAs includes 22 of the top 25 DMAs, more than 60 of the top 100, and more than 800 cities across the country, according to Destination Media.
“In this time of economic uncertainty, Destination Media is one of the few digital out-of-home publishers with the capital and performance to fund an ongoing expansion,” said David Leider, CEO of Destination Media. “For 2009 budgets, our clients tell us they are looking for traditional TV alternatives that provide substantial, infallible criteria including a quality audience of engaged, purchasing adults, third-party verified results and distribution to spread their message to the masses.
For Gas Station TV, these principles are the DNA of our organization,” Leider said. “We continue to invest in new distribution and building a world-class sales organization to service the needs of our growing roster of clients."
GSTV is the only gas media network with verified audience measurement by Nielsen On Location. The company provides monthly Pocketpiece reports like traditional television, delivering the highest level of accountability for marketers in this one-on-one messaging environment.