In January 2009, consumers can “plug into the sour source” with new Starburst Sour Gummibursts. As the only liquid-filled gummi candy with an intense burst of sour flavor, Starburst Sour Gummibursts will be a hit, based on recent IRI data: Sour is a leading segment in the sugar category, and Gummi was the fastest growing category in 2007. Enjoy four “sourful” flavors that produce an intense burst of juice: Green Apple, Orange Tangerine, Strawberry and Watermelon. Mars is a family-owned company that produces some of the world’s leading confectionery, food and pet care products. The confectionery division offers a wide range of products that include chocolate, gum, mints, hard and chewy candies under leading brands such as Dove, Milky Way, M&M’s and Snickers.
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