In January 2009, consumers can “plug into the sour source” with new Starburst Sour Gummibursts. As the only liquid-filled gummi candy with an intense burst of sour flavor, Starburst Sour Gummibursts will be a hit, based on recent IRI data: Sour is a leading segment in the sugar category, and Gummi was the fastest growing category in 2007. Enjoy four “sourful” flavors that produce an intense burst of juice: Green Apple, Orange Tangerine, Strawberry and Watermelon. Mars is a family-owned company that produces some of the world’s leading confectionery, food and pet care products. The confectionery division offers a wide range of products that include chocolate, gum, mints, hard and chewy candies under leading brands such as Dove, Milky Way, M&M’s and Snickers.
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The Convenience Directions concept has been in place for over 15 years in the convenience store industry. What we do is very unique in that
we combine the InfoMarketing newsletter, which is mailed quarterly to over 10,000 c-store executives, with three Idea Exchange meetings.
The National Advisory Group (NAG) is a dues paying association committed to building relationships and profits. NAG’s mission is to provide retail leaders of small to mid-size and family-owned convenience chains a peer-to-peer forum for the exchange of ideas to improve their business performance.