Classic Foods has created one of the most exotic flavors customers will ever taste on a potato chip. The company this month has introduced African Red Devil Pepper chips in an attempt to create a spicy-yet-citrusy, one-of-a-kind potato chip snack. While searching for a new flavor, Classic Foods’ chefs discovered Piri Piri, sometimes known as the African Red Devil Pepper, and the results were more than satisfying. This red hot chili pepper can be found in Mozambique, a country located on Africa’s southern East Coast. African Red Devil Pepper chips are all natural with no preservatives, no trans fats and no cholesterol. It is everything good customers have been searching for in a hot chip.
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The Convenience Directions concept has been in place for over 15 years in the convenience store industry. What we do is very unique in that
we combine the InfoMarketing newsletter, which is mailed quarterly to over 10,000 c-store executives, with three Idea Exchange meetings.
The National Advisory Group (NAG) is a dues paying association committed to building relationships and profits. NAG’s mission is to provide retail leaders of small to mid-size and family-owned convenience chains a peer-to-peer forum for the exchange of ideas to improve their business performance.