Wawa’s 1 Billion Brews

Wawa has celebrated the sale of its one-billionth cup of coffee in the new millennium.

To mark the milestone, the Pennsylvania chain has rolled out “Wawa Coffeetopia,” a campaign and celebration of all things Wawa coffee.

“As a five-state regional company, we are extremely proud that we have gained such a significant share of the brewed coffee market,” said Howard Stoeckel, Wawa’s president and CEO. “The fact that we hold the leading share in the Philadelphia market and the No. 7 share nationally is a testament both to our consistently great coffee offer and our fantastically loyal customer base.”

The Wawa Coffeetopia event took place Monday at 10 a.m. at Wawa’s store on South Governor Prince Boulevard in Wawa, Pa. Stoeckel kicked off the event by ceremonially pouring the 1 billionth cup of coffee of the 21st Century into Wawa’s newly designed coffee cup.

Customers at the event were offered the chance to win one week’s worth of free Wawa coffee. Stoeckel was joined by the chain’s Mascot, Wally Goose, and other area mascots who were on hand to serve and pour themselves huge cups of Wawa coffee.

The event also featured Wawa coffee fanatics dressed in costumes representing Wawa coffee and cappuccino varieties.

“Wawa Coffeetopia celebrates all the reasons our customers are passionate about Wawa coffee — and all the reasons we’ve reached this historic milestone of one billion cups this decade,” Stoeckel said. “We are extremely excited to have an event that is as fresh and invigorating as our coffee offer itself.”

Wawa Coffeetopia is an eight-week, in-store campaign celebrating all the reasons people are passionate about Wawa coffee, the company said. The promotion features a different Wawa coffee variety highlighted every two weeks for customers to samplein all Wawa stores, the launch of a new microsite dedicated to Wawa coffee lovers, as well as the introduction of a new Wawa cup design with rich, warm colors.

The Coffeetopia event also gives customers a chance to win one week’s worth of free coffee by getting “perked” in weekly in-store drawings.

With eight varieties of coffee, seven different creamers and eight types of Cappuccino, Wawa offers an seemingly endless variety of mixes for customers to create.

“Wawa Coffeetopia showcases our premier coffee offer and highlights the inner barista in all of our customers,” said Lisa Wollan, Wawa’s director of Consumer Insight and Brand Strategy. “Customers tell us that they come to Wawa for great-tasting, fresh coffee that they can prepare just the way they want. They are excited about sampling different types of coffee and describe the new cup design as ‘classy, fun and up to date.’”

Wawa also unleashed a microsite, www.WawaCoffeetopia.com., an interactive world showcasing the nearly endless possibilities Wawa coffee has to offer.

With the click of a mouse customers can learn about the Wawa Coffeetopia campaign and engage in a wide variety of interactive, caffeinated activities such as:

  • Finding Your Coffeeality: Learn what your favorite coffee combination says about you;
  • Creating Your Own Perfect Cup: Create your favorite coffee combination and see other’s combinations;
  • Making your Masterpiece: Create your coffee art masterpiece, post it to the gallery, or send to a friend.

    Wawa operates more than 570 stores in Pennsylvania, New Jersey, Delaware, Maryland and Virginia.

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