Gulf Oil Selects KSS Fuel Pricing Solutions

KSS, a supplier of fuels pricing analytics, execution and optimization systems to oil and gas industries, convenience stores, grocery and big-box retailers, said Gulf Oil Limited Partnership has selected its PriceNet and Visualizer solutions.

Gulf Oil, a Massachusetts-based wholesaler and distributor of petroleum products. Will use KSS’ RackPrice solutions to help manage its fuel prices at wholesale locations throughout the Northeast U.S., while it will use PriceNet to support pricing decisions for dealer-operated retail locations.

KSS’ RackPrice is an end-to-end wholesale pricing solution that includes modules for price generation automation, reporting and analysis, competitive price prediction, price-volume modeling and price optimization. KSS said the system will help Gulf Oil meet daily performance targets by improving pricing processes and responding more rapidly to market events.

PriceNet is a comprehensive pricing solution supporting key tasks and stakeholders involved in pricing for dealer-operated outlets, from capturing critical contract details to the generation of dealer or invoice prices by way of pricing rules for consistent and timely price distribution.

“As we continue to face extremes in cost and price volatility it is critical for us to have a flexible, efficient and responsive pricing process that enables us to analyze situations quickly and react accordingly,” said Joe Petrowski, president and CEO of Gulf Oil. “In addition to providing us with greater control over pricing, KSS RackPrice and PriceNet systems will allow us to more effectively manage, interpret and respond to market factors via a suite of sophisticated tools.”

“Gulf Oil is a leading marketer and distributor of wholesale fuels in its markets whom we are proud to have as a customer,” said Bob Stein, KSS CEO and president. “With record prices of oil barrels and at the pumps, combined with volatility in the markets being the norm today, it is essential that fuels wholesalers and retailers have a reliable system to generate appropriate and timely prices to meet objectives and comply with regulations. We look forward to working with Gulf to successfully implement KSS fuel pricing solutions.”

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