Jolt Energy is gearing up for the Aug. 1 national rollout of a 16-ounce re-sealable cap can, said Jolt Energy manufacturer Wet Planet Beverages.
The popular 16-ounce size is a big shift from the standard 23.5-ounce re-sealable cans Jolt Energy has been known for, but because 16-ounce energy drinks represent nearly 60% of all energy drink sales, Wet Planet expects the new size will give Jolt Energy broader consumer appeal.
Jolt Energy is available in seven flavors, each of which contain a generous dose of stimulating ingredients such as taurine, ginseng, guarana, vitamin B complex and caffeine.
“Jolt is not just a means to an end,” said CJ Rapp, president of Wet Planet Beverages. “You no longer have to suffer through the taste to get the desired affect. Jolt Energy delivers an enjoyable, effective and long-lasting energy experience.”
In 2006, Jolt made headlines with its inventive 23.5-ounce re-sealable aluminum bottle, with a user-friendly design that allows for hours of carbonated energy.
The 16-ounce version includes 2,200mg of active ingredients and has a target price of $2.39.