Coffee-and-donut king Dunkin’ Donuts has launched "Bases Loaded," a summer iced beverage promotion that will give customers a chance to win dozens of great prizes through an in-store and online program.
The promotion is licensed by MLB.com, the Major League Baseball Players Association, select teams and players and 2K Sports.
For every Dunkin’ Donuts cold beverage purchased, including Iced Coffee, Iced Tea and Smoothies, customers will get a peel-away sticker on their cup revealing a one-time login code for participation in an instant-win game at www.dunkindonuts.com/basesloaded.
Coupons for free items from the retailer’s new Oven Toasted menu – such as flatbread sandwiches and personal pizzas – will also be given away.
At the Web site, customers can face either Jonathan Papelbon of the Boston Red Sox or Joba Chamberlain of the New York Yankees. In a hit-off with one of these pitching stars, customers can win additional prizes such as games from 2K Sports, Sharp AQUOS high definition LCD televisions, Xbox360 systems or tickets to local baseball games in participating markets.
In addition to these prizes, customers can download other great items in the Bases Loaded Locker Room, including virtual bobbleheads, video trading cards, player ring tones and interactive games.
The Bases Loaded promotion will run through September 30. Papelbon and Chamberlain, along with pitchers Cole Hamels and Scott Kazmir, will help to promote Bases Loaded through advertising and numerous personal appearances throughout the summer.
The coupons will be honored at all Dunkin’ Donuts locations, and substitutions will be available at restaurants that don’t carry the Oven Toasted menu.
"Baseball is America’s pastime, and America runs on Dunkin’,” said Frances Allen, brand marketing manager at Dunkin’ Donuts. “We are thrilled to be working with these amazing baseball stars and are excited to reward our customers with coupons and prizes each and every time they cool off with our famous cold beverages. We look forward to our customers stepping up to the plate over and over again this summer.”