QSR Magazine Releases Fast-food Survey Results

QSR Magazine has released its annual survey of consumer preferences and attitudes on quick-service restaurants, examining, among other things: how often consumers eat fast food, the factors most important in choosing a restaurant, favorite fast-food menu items, whether fast food has gotten healthier and more.

"The yearly consumer survey is a great way for restaurant owners and operators to really understand what is motivating their customers’ preferences," says Blair Chancey, associate editor of QSR magazine. "It’s also a great thing for consumers, because it gives them a voice in the industry.”

The magazine posted the survey results on its Web site at www.QSRmagazine.com/americathinks08.

The publication surveyed 673 people, 68% of whom were female and 32% male. The average age of respondents was 47 years old.

In a bit of a paradox, McDonald’s topped the list in two opposing questions: (1) What’s your favorite fast-food restaurant, and (2) What’s your least-favorite fast-food restaurant. About 15% of consumers chose McDonald’s for both questions.

Some of the survey questions and results:

  • What is your favorite fast-food beverage?
  • Carbonated soda, non-diet (27%)
  • Diet carbonated (21%)
  • Bottled water (10%)
  • Unsweetened iced tea (9%)
  • Sweetened iced tea (8%)
  • Tap water (7%)
  • Coffee (5%)
  • Tea (5%)
  • Diet non-carbonated beverage (3%)
  • Other (3%)
  • Juice (1%)
  • Milk (1%)

     

  • What is your favorite fast-food restaurant?
  • McDonald’s (15%)
  • Wendy’s (11%)
  • Subway (8%)
  • Taco Bell (8%)
  • Burger King (7%)
  • Chick-fil-A (7%)
  • Arby’s (7%)
  • Other (7%)
  • KFC (5%)
  • Sonic Drive-In (4%)
  • Panera Bread (3%)
  • Pizza Hut (3%)
  • Jack in the Box (2%)
  • Quiznos (2%)
  • Hardee’s (2%)
  • Starbuck’s (1%)
  • Buffalo Wild Wings (1%)
  • Carl’s Jr. (1%)
  • Chipotle (1%)
  • Dairy Queen (1%)
  • Dunkin’ Donuts (1%)
  • Panda Express (1%)
  • Whataburger (1%)
  • Popeyes (1%)
  • Domino’s Pizza (0%)
  • Papa John’s Pizza (0%)

     

  • What is your least favorite fast-food restaurant?
  • McDonald’s (14%)
  • Arby’s (7%)
  • Burger King (7%)
  • Taco Bell (7%)
  • Starbuck’s (6%)
  • Hardee’s (5%)
  • Domino’s Pizza (5%)
  • KFC (5%)
  • Popeyes (4%)
  • Wendy’s (4%)
  • Jack in the Box (3%)
  • Dairy Queen (3%)
  • Dunkin’ Donuts (3%)
  • Pizza Hut (3%)
  • Quiznos (3%)
  • Chick-fil-A (2%)
  • Carl’s Jr. (2%)
  • Panda Express (2%)
  • Sonic Drive-In (2%)
  • Chipotle (2%)
  • Papa John’s Pizza (2%)
  • Buffalo Wild Wings (2%)
  • Subway (2%)
  • Other (2%)
  • Whataburger (1%)
  • Panera Bread (1%)
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