Skoal Wintergreen Debuts

U.S. Smokeless Tobacco Co. (USSTC) rolled out its revolutionary new wintergreen moist smokeless tobacco (MST) product designed for adult consumers who favor a bolder taste profile. New Skoal Edge Long Cut Wintergreen features an intense new wintergreen flavor and breakthrough package graphics. Moist smokeless continues to be one of the fastest growing consumer packaged goods

New York Flair

The New York Style brand is adding some fun new flavor to the deli section with the introduction of two innovative new products: Focaccia Sticks and Pretzel Flatz. New York Style Focaccia Sticks are currently the only snack of its kind on the market. They were developed to keep up with the popular taste trend

Wawa Dons the Dinner Apron

When The NPD Group released findings last month on a study of consumer trends in the struggling restaurant industry, particularly the industry’s dwindling lunch and dinner traffic, NPD Vice President Harry Balzer boiled the results down to raw basics. "Make no mistake," Balzer said, "Americans don’t want to cook. We’re just trying to figure out

Sun Dog Amber Wheat

For the past three years, Anheuser-Busch brewmasters have brewed special batches of beer crafted to complement the changing seasons. For the first time, there’s a new addition to the familiar line of favorites. Sun Dog Amber Wheat joins the seasonal beer family this spring. Sun Dog is stepping up to fill the shoes of the

Is Your Counter Making You Money?

BDI Marketing offers in and out cardboard displays designed to maximize profitability. These displays are durable, versatile and provide guaranteed sales. In fact, they provide more sales per square inch of counter space, thereby doubling or even tripling sales of other counter items. BDI designed the display for its new line of Mini Thin Rush

What’s in a Name?

The question Jim Dodrill grappled with last summer: What’s in a name? A partner at Pennsylvania-based LMA Architects, Dodrill had been approached by Consumers Petroleum of Trumbull, Conn. to help create a corporate brand for the company’s dozen or more convenience stores in Connecticut. Consumers Petroleum had acquired a handful of existing convenience stores in

Indulging Consumers with Upscale Foodservice

Rocky Trail knows a traditional foodservice offering anchors his sprawling Minnesota travel center. But when he wanted to expand the program, he turned to a nontraditional c-store brand. Above all else, it was the national recognition of Cold Stone Creamery’s name that prompted Trail, president of Trail’s Travel Center of America in Albert Lea, Minn.,

Saluting Supplier Partners

Retailers may be on the front lines every day, but the presence of their supplier partners is palpable. It can be seen and felt in the marketing and merchandising found at the store level and in the intricate planograms category managers use to set their stores. To get a better feel for the supplier companies

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