Mike and Ike Lemonade Blends is now arriving on store shelves. This new Mike and Ike flavor is the result of Just Born’s 2007 “Mix Master” consumer contest to choose the next Mike and Ike candy. Over 140,000 online votes resulted in Lemonade Blends being chosen as consumers’ favorite. Lemonade Blends candy is a five-flavor…
Hand-Wrapped Sandwich Line
Pierre Foods has once again tipped the scales on innovation and product quality. Six new Big Az items have all of the attributes of the classic Big Az brand, but are now wrapped in specially designed paper packaging that allows for the sandwiches to be held in the warmer case for four hours. The new…
Shake and Chug
In an effort to fill a void in the beverage aisle at convenience and grocery stores nationwide, Dean Foods introduced the first ever ice cream parlor style milk shake in a bottle called Chug Milk Shakes. An extension of the company’s No. 1 selling Chug single-serve milk brand, Chug delivers the indulgent taste of a…
Extreme TV
With the release of the Infrared Imager i3 Series, Extreme CCTV is combining IP Infrared Imaging (i3) design, Black Diamond technology and performance optics to provide high-fidelity imaging integrating seamlessly with IP network infrastructure. Building on the success of Extreme’s integrated day-night cameras, the Infrared Imager i3 Series incorporates IP connectivity for remote access and…
Zero-Calorie Waters
Consumers are looking for more health benefits in their beverages, minus the calories and sugar that pack on the pounds. Skinny Nutritional Corp. introduced a healthy solution with its new line of multi-functional Skinny Waters that deliver a variety of health benefits consumers are looking for in their beverages: weight control, multi-vitamins, antioxidants, and energy…
Pump Up Profits
Washworld has announced its latest technological advancement, a new in-bay pump station. Washworld’s proven pump station components are now housed in a space-saving design for use within a wash bay. For car wash owners who lack space or are without an equipment room, Washworld’s In-Bay version is the ideal solution. With its narrow 2-foot depth,…
Lime Light
Anheuser-Busch, the leading American brewer, has launched Bud Light Lime, a crisp light lager beer that combines the superior drinkability of Bud Light with a splash of 100% natural lime flavor. Bud Light Lime tastes great ice cold or straight from the bottle, and pairs well with spicy, grilled meats and fresh fruits and vegetables.…
Energy Boost
The trend-setting, off-the-charts energy drinks from Monster will command more real estate on c-store shelves with the introduction of five exciting new products further enhancing the already diverse Java Monster energy drink lineup. The new beverages include: Lo-Ball, Nut-Up, Irish Blend, Russian and Chai Hai, Monster’s first tea-based energy drink. “Everybody at Monster Energy knew…
Changing the Channel
Maybe it’s all headed toward a day of total convergence, when the lines separating one industry from the next will be irreversibly blurred. Consider the freewheeling dynamics of retailing in the past few years: McDonald’s has been offering DVD rentals by way of in-store kiosks. Blockbuster stores have begun offering c-store fare such as fountain…
Finding Success with Divesting Dealer Sites
I’ve devoted several articles over the past few years to the necessity of implementing a network rationalization strategy whereby marginal retail sites are divested and proceeds redeployed to improve chain quality. Heeding the call, several marketers have enlisted our support to find optimal solutions for their unique retail circumstances including both direct store operations and…