Wrigley’s Makeover


The Wm. Wrigley Jr. Co. is giving its Extra and Wrigley’s brands (Juicy Fruit, Doublemint, Big Red, Winterfresh and Wrigley’s Spearmint) a new look with the introduction of Slim Pack, a 15-stick envelope package that is more portable for today’s consumers. The company is also launching a new Extra line, called Extra Fruit Sensations, along with three new Orbit fruit varieties. Extra Fruit Sensations offers four fruit flavors, including Strawberry Banana, Berry Pearadise, Island Cooler and Sweet Watermelon, and will come in the new Slim Pack. Orbit will tap into exotic flavors with the introduction of Sangria Fresca and Fabulous Fruitini, while Orbit White will introduce Fruit Sorbet. The Extra and Wrigley’s brands will be available in May. The Orbit flavors will be available nationally in July.

For More Information from Wm. Wrigley Jr. Co.

Brian Wright, (312) 645-3057
www.wrigley.com

 

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