Display of Energy

To help retailers maximize counter space, Living Essentials, makers of 5-Hour Energy, has introduced a new three-flavor counter rack. The display holds 36 bottles of 5-Hour Energy (12 each of berry, lemon-lime and orange flavors) in a footprint measuring 6.25-inches wide by 7-inches long. According to ACNielsen data, 5-Hour Energy earns a whopping $3.29 per square inch of retail space, 5.1 times more than the leading candy. 5-Hour Energy is a two-ounce energy shot-sized drink that provides hours of energy, alertness and focus with no crash and no jitters. It contains a blend of B-vitamins and amino acids, zero sugar and only four calories. It is available at retail outlets throughout the U.S. and Canada.

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