BestSweet Inc., which markets the Baskin-Robbins Candy brand, announced the introduction of Baskin-Robbins Soft Candy, the first soft candy of its kind to offer the flavor and texture of Baskin-Robbins ice cream. It’s available in sugar and sugar-free varieties, in two flavors: Mint Chocolate Chip and Very Berry Strawberry. The retail price for the 2.75-ounce sugar-free and 4-ounce sugar soft candy varieties is $2.49. Plus, Baskin-Robbins Smooth & Creamy Hard Candy has also introduced a new flavor: Cookies ‘n Cream. The retail price of the 2.75-ounce sugar-free and 6-ounce sugar varieties of the hard candy is $1.99. BestSweet has also upgraded the packaging design for its hard candy line, which now utilizes the new Baskin-Robbins logo and images of Baskin-Robbins ice cream.
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