anheuserbusch gets festive

New holiday brew flavors include Cherry and Chocolate in the Michelob line.

Retailers hoping to gain a boost in holiday beer sales will get a boost from two special seasonal beers from Anheuser-Busch — Michelob Celebrate Cherry and Michelob Celebrate Chocolate, a duo of richly aromatic, smooth, complex and balanced lagers now available in most states through the end of the year.

New this year, Michelob Celebrate Cherry is made with natural cherry juice and aged on dark cherries, giving it a deep garnet color and the flavor of black cherries. Michelob Celebrate Cherry is brewed with Munich, carapils caramel malts and European aroma hops.

Michelob Celebrate Chocolate, introduced in 2006, is brewed with caramel and roasted malts, and a variety of Hallertau/Tettnang and Alsace hops, and aged on real cocoa beans, giving it a chocolate aroma and complex dark cocoa taste. Both lagers are 8.5 percent alcohol by volume.

“These are truly special beers that look gorgeous and are sinfully delicious,” said Eric Beck, brewmaster for the St. Louis-based brewer. “Serve them at room temperature, in crystal snifters, to highlight each beer’s elegant color and aroma.”

Available in limited-edition, 24-ounce platinum bottles as well as a gift pack, Michelob Celebrate Cherry and Chocolate make terrific gifts for adults. The gift pack contains one bottle of each flavor and two crystal snifters.

“Serve these beers alongside a selection of desserts,” Beck said. “Michelob Celebrate Cherry pairs wonderfully with a rich, fudgy chocolate cake while Michelob Celebrate Chocolate tastes terrific with turtle cheesecake.”

Brewed at Anheuser-Busch’s St. Louis brewery, Michelob Celebrate Cherry and Chocolate are part of the company’s holiday and seasonal beer program, which also includes Brew Masters’ Private Reserve by Budweiser, a Michelob Holiday sampler pack, Jack’s Pumpkin Spice Ale and Winter’s Bourbon Cask Ale.

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