alon picks alliance data systems

New credit card and marketing solution brought into the chain.

Alon USA Energy Inc. has signed a multi-year expansion and renewal agreement with Alliance Data Systems Corp. to provide co-brand and private label credit cards services for Alon’s FINA-branded convenience stores.

Through this agreement, Alliance Data will provide an integrated credit and marketing solution for the FINA card program at Alon’s approximately 1,100 store locations throughout the southwest United States. A client of Alliance Data’s since 1987, Alon is an independent refiner and marketer of petroleum products with annual sales exceeding $3 billion.

The new co-brand credit card program will complement Alon’s existing FINA private label credit card program, providing select customer segments with an alternate card choice for making purchases. As is consistent with the private label credit card program, the co-brand offering will be targeted to customers that meet Alliance Data’s traditional credit quality standards. Both card programs will include points-based reward incentives geared toward strengthening brand-affinity and customer loyalty. Cardholders will earn rebates based on fuel and convenience store purchases, and will receive rewards on future purchases.

“We have a very collaborative relationship with Alliance Data,” said Judge Dobrient, general manager for marketing at Alon. “The introduction of the co-brand credit card program will provide our customers with an additional purchasing option and a new way to earn rewards with us. Both card programs are an effective means of further extending our brand and delivering a meaningful value proposition for our customers.”

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