cstores named for exceptional customer service

New survey discovers most consumer-friendly businesses.

Corporate Research International released the results of RealPeopleRatings.com, its quarterly customer service survey that illustrates the importance of brand image and customer perception. Subway, Chevron/Texaco, Publix and Walgreens were among those that earned the highest marks in their categories this quarter. Other c-stores included were Shell and The Pantry Inc.

RealPeopleRatings.com; was launched in 2005 by Corporate Research International, a market research firm specializing in mystery shopping and customer satisfaction surveys. The company sends the quarterly surveys as online opinion polls to its pool of panelists. More than 1,300 panelists participated in this quarter’s survey.

Respondents were asked to rate their perception of each business’s customer service on a scale of 1-10, with 10 being the highest rating. If a respondent did not have experience with the business, the panelist did not enter a score for that establishment.

“It’s important for businesses to take a look at their customer experience from all angles,” said Michael Mallett, CEO of Corporate Research International. “The RealPeopleRatings.com™ scores give companies another tool to understand how their customers view their business. This comprehensive understanding and the ability to make adjustments as needed is what keeps customers coming back.”

Survey respondents represented all regions of the country and completed only one survey each. Respondents spanned all ages, household incomes, education levels, and ethnicity.

The scores reflect the mean score, which is an average of the sum of each score divided by the total number of observations.

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