7eleven expands javo contract

Company stretches iced coffee offering into new markets.

7-Eleven Inc. has signed a three-year agreement with Javo Beverage Co. to supply premium coffee beverages, particularly iced coffee beverages.

Until now, the program has been available at approximately 500 7-Eleven stores in the Northeast. The companies announced that the beverage program will be next available at participating 7-Eleven stores on the East and West coasts.

“This is an important expansion for our coffee-beverage line and adds another option for our coffee-loving customers,” said Donald Driver, 7-Eleven’s hot beverage category manager. “Our team has carefully studied this opportunity and reviewed a large group of potential suppliers. Javo, which helped us test a premium iced-coffee beverage for a self-serve environment, will be a principal supplier for our expansion.”

“Details of the expansion are being finalized by 7-Eleven now,” said Gary Lillian, president of Javo, “and we are already prepared to service a large part of 7-Eleven’s system in the very short term.”

The ready-to-serve beverages will enable 7-Eleven to meet the needs of coffee drinkers, who increasingly are selecting beverage destinations that offer them a choice between having their coffee hot or iced. The products are made with gourmet fresh-brewed coffees and are available in packs that fit commonly available cold-drink dispensers.

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