ultralow sulfur diesel what you need to know

ultralow sulfur diesel what you need to know

The Illinois Petroleum Marketers Association/Illinois Association of Convenience Stores (IPMA) addresses common misconceptions about ultra-low sulfur diesel. Oct. 15 was a significant milestone in the nation’s transition to Ultra-Low Sulfur Diesel (ULSD) 15-ppm sulfur fuel. Prior to Oct. 15, petroleum terminals were permitted to downgrade (to 500-ppm sulfur LSD) as much ULSD as they wanted. [...]

credit relief is past due

credit relief is past due

The cost some retailers are paying on credit card fees is crippling, but a panel of retailers and industry experts said relief may be on the way. Convenience Store Decisions, with the help of ISD Corp. and the National Association of Convenience Stores (NACS), hosted a Webcast Sept. 19 to discuss the ever-increasing credit card [...]

a culture of caring

a culture of caring

Ask any retailer in the industry what sets them apart—what’s their most valuable asset—and almost everyone will say “our people.” But for San Antonio-based-Valero Energy Corp., it’s more than just lip service. Led by Chairman Bill Greehey, Valero has created a corporate culture that permeates its rank-and-file and makes employees feel like they’re doing more [...]

a uniform approach to marketing

a uniform approach to marketing

Enhancing employee image can help operators create a unique niche in the market. After consumers’ positive reactions to its “I’m Lovin’ It” advertising campaign, it was rumored that McDonald’s was in talks with some of the world’s best-known clothing labels&—Sean “P. Diddy” Combs’ Sean John line, Polo Ralph Lauren Corp. and Giorgio Armani to name [...]

retailers embrace floridas generator law

retailers embrace floridas generator law

Hurricane havoc forces mandate for backup power at gas stations, and other states may adopt similar legislation. By Joe Bahnatka, Contributing Editor After a hurricane sweeps across Florida, the state wants to keep gas pumps as busy as a department store on Black Friday. Keeping nozzles in gas tanks, however, requires electricity, which often times [...]

minimizing workplace injuries

minimizing workplace injuries

Working with insurance companies, many convenience store chains are reducing accidents and other losses, while reaping savings on insurance costs. On days when rain or snow is forecast for the Texas panhandle region, the managers of all 66 Toot ‘n Totum convenience stores receive early-morning e-mails reminding them to put out “wet floor” signs, mop [...]

publix sabor instores uncover broad audience

publix sabor instores uncover broad audience

Competitive Watch: Publix Super Markets’ new store format is targeted to Hispanics, but its bakeries’ top quality products and extensive selection bring fans from beyond their niche. By narrowing its focus, Publix Super Markets (Lakeland, Fla.) found its demandactually grew. Its new Hispanic format, Publix Sabor, demonstrates that consumerpreference for fresh, quality foods, particularly in [...]

prepaids push profits

prepaids push profits

Card Revenues Soar Looking for a way to drive fuel sales and up your overall profits? Recent research reveals that making transactions more convenient by offering and accepting a variety of prepaid cards is the way to go. Prepaid cards, also known as stored-value cards, clearly increase business, especially if the cards are reloadable. A [...]

underserved markets present growth opportunities

underserved markets present growth opportunities

Convenience store operators urged to use alternative data sources to get a better estimate of true market demand. by John Weiser, Contributing Editor Underserved markets— neighborhoods with high concentrations of ethnic minorities and immigrants—are fast growing and overlooked by major retailers. There are significant profit opportunities in these neighborhoods for savvy convenience store operators. But [...]

grassroots marketing for convenience retailers

grassroots marketing for convenience retailers

Local marketing programs can boost store traffic without adding any operational costs. One of the most overlooked promotional opportunities for convenience retailersis a well-planned grassroots marketing program. It’s easy to get excited abouta new trade area in the early stages of your grand opening, but it’s anotherthing to instill this excitement some two years later. [...]

fuel discounts simply irresistible

fuel discounts simply irresistible

Loyalty programs are cultivating a new breed of price-conscious consumers. As long as gasoline prices remain high, consumers will be attracted to fuel discounts. That’s the common sense that led retailers to create customer loyalty programs in which fuel discounts are the prize, instead of the more customary prizes like airline travel or cash back. [...]

electricity name your price

electricity name your price

Between lighting, refrigeration and heating and air conditioning, retailersuse an average of 62 billion kilowatt hours of electricity per year, accordingto the U.S. Energy Information Administration. Coupled with the skyrocketingprice of natural gas and historically high summer demands, electric costs takean even larger bite of c-store owners’ operational costs. Most chains have already implemented the [...]