How do you motivate your stores (and staff) to peak performance? How do youget to the next level of sales and profitability? The answer may lie in developinga closer connection to your customersattracting new ones and turning more ofyour existing ones into true fanatics about your brand.
These stronger customer connections could be the Holy Grail of convenienceretailing. And customersmany of them, anyway are anxious to have a more meaningfulrelationship with your stores and the employees they interact with there. That’sa key message contained in the results of a study recently completed by theNational Convenience Store Advisory Group and conducted by branding specialistsCoyneBeahmShouse and market researchers Decision Analyst Inc. The study wasfeatured in two general session presentations at the NCSAG Fall Conference andis also summarized elsewhere in this issue.
Other seminars tied into the “customer connection” theme, including one ledby Mel Kleiman of Humetrics on “How to Hire for Attitude,” and a case studyon Pal’s Sudden Service, a QSR chain that has used values-based hiring to helpit achieve best-in-class performance in the restaurant segment. For more coverageof the fall conference, go to CSDecisions.com.