Building Fanatics at Retail Level

Every element of the National Convenience Store Advisory Group’s Fall Conference was designed to help retailers turn customers into fanatics about their brands. How do you motivate your stores (and staff) to peak performance? How do you get to the next level of sales and profitability? The answer may lie in developing a closer connection

up the creek

Open Pantry Food Marts of Wisconsin continues to pour more of itself into the gourmet coffee business. Recently, the chain put a dynamic new face on its stores by focusing on its Willow Creek Coffee offer . While the new store design has been implemented at only seven of the chain

Thumbs Up for Biometric Check Cashing

Roughly 610,000 consumers are using Paycheck Secure (www.paychecksecure.com ), BioPay’s biometric payroll check cashing system, at more than 400 retail locations throughout California. To date, Golden State retailers have cashed more than 5.8 million checks, totaling $2.7 billion, through Paycheck Secure since its launch in 2001. An additional 57,000 individuals in Arizona, Utah and Nevada

splash time

Rutter

coffee beyond singleserve

Retailers selling coffee by the cup might be missing the boat. Even though many convenience retailers are completely capable of selling coffee in to-go carafes or “box” packages, they willingly forfeit those sales to specialty coffee retailers, according to Gary Allanson, president and CEO of International Dispensing Corp. (www.idcdispensing.com). “One of the trends we’ve been

shrinking loss at thorntons

Thorntons Inc. (Louisville, KY), which operates more than 150 stores in fivestates, has rolled out ShrinkTrax from loss-prevention solutions provider TraxRetail Solutions (www.trax-usa.com) following a successful pilot. ShrinkTraxis a proactive loss prevention solution guaranteed to prevent cashier and vendor-relatedshrink before it happens. Intelligent data mining technology analyzes data pointsthroughout the store, arming store managers with

sheetz flies high in raleighdurham

Board members of North Carolina

A recruiting advantage for convenience stores

Deploy Solutions has developed a recruiting and talent management solution configured specifically for the convenience store industry called C-Store Advantage. The foundation of the program directs all applicants to a kiosk and/or Web solution when applying for an available position, which helps achieve consistency and compliance in the application process. Then, using assessments for traits

premium pizza minimum labor

In an effort to better serve the convenience store market, Giorgio Foods Inc. (www.giorgio foods.com) has introduced a new pizza program that uses premium ingredients to provide pizzeria-quality pizza with minimal preparation required from store employees. Two styles of pizza are available: pre-baked or traditional. Depending on the style and cooking technique, fresh pizza can

Moving in Moving up

Retailers stir up new business by targeting “new movers.” Since opening Smith’s Service Center (Lancaster, PA) in 1979, John Smith had tried advertising in the Yellow Pages and utilizing the Welcome Wagon service to ferret out new customers, but he’d experienced limited, immeasurable results. “There were seven similar businesses to mine in the Welcome Wagon

no contact for meijer

Meijer Stores Inc. (Grand Rapids, MI) is the first supercenter chain to adda contactless card payment option at its gas pumps. The chain’s 150 stores thatsell gas will have more than 1,850 fueling positions upgraded with a Gilbarco(www.gilbarco.com) contactless card system. Theintegrated system is currently the only product certified by all three majorcard companies for

mapping out a plan

When eyeballing the top line, retailers won’t confuse maps with tobacco or packaged beverages anytime soon. But this segment deserves the respect it might not be getting. Americans continue to amass near large cities—but they also have begun to poolin many smaller, traditionally rural towns. Take Atlanta and Asheville, NC,for example. Since 2000, the 10-county

flu shots at walmart

In-store health clinics are spreading like the common cold to a rising number of major drugstore and hypermarket chains, including Wal-Mart Stores Inc., CVS Corp. and Rite Aid Corp., according to a Wall Street Journal report. These clinics offer routine medical services such as strep-throat tests, sports physicals and flu shots, charging $25 to $60

chevron goes the extramile

Chevron Corp. (San Ramon, CA) has opened 43 ExtraMile Convenience Stores in the Seattle market. The stores feature a fresh look, healthier snacks and premium coffee, as well as easy access to chilled waters, energy drinks and more appetizing to-go food options. The ExtraMile stores opened throughout the city this summer to develop a potential

dinner and a movie

By the end of the year, Redbox intends to have more than 1,000 of its DVD-dispensing kiosks in the U.S., most of them in McDonald

Decision Makers – October, 2005

Rutter’s Farm Stores (York, PA) has appointed Brian Matlock vice president of foodservice. A native of Monterey, CA, Matlock is a veteran of the convenience industry. Prior to joining Rutter’s, he served Worsley Cos. (Wilmington, NC)as category manager, fresh foods and proprietary beverages. From 1997 to 2004,Matlock worked in logistics, operations and merchandising for 7-Eleven

simplifying contract management

Amphire Solutions (www.amphire.com ) has introduced Amphire Reconcile, a hosted, Webbased solution that gives retailers the ability to ensure compliance of contracts and rebates with trading partners and streamlines workflow for greater profitability. Trading partners using Reconcile would collaborate online—in real time—to create, store, edit and manage contracted prices and rebates. Reconcile is centered on

pumped about biofuels

Some people say the U.S. can free itself from foreign oil dependence if it buys from the Midwest rather than the Middle East. Will the industry allow that to happen? Back in February, a gasoline distributor told Karen Riley, vice president of operations for nine-store Jiffy Mini-Marts Inc. (Terre Haute, IN), about an alternative fuel

gottahava new ad campaign

Wawa Inc. (Wawa, PA) has unveiled a new campaign “gottahava Wawa” for billboards, transit ads, radio and in-store promotions. Wawa hired Richards Group, which counts QSR chain Chick Fil-A and QuikTrip Inc. among its clients, to spearhead the campaign. The campaign started with billboard and transit advertising, then moved into radio and newspaper ads. Customers

realationship

A new study reveals that customers are ready to take their relationship with your stores and employees to a new level. Are you? Kathy (not her real name) is a grandmother in her late 40s who recently movedfrom an apartment in Scottsdale, AZ, to a house in Phoenix. “So I don’t havemuch connection to my

should you add to your ad budget

Advertising is a severely underutilized tool for convenience retailers, according to one industry guru. So, how much should you allocate for your ad budget—and where should you invest it? Each year, convenience retailers spend an estimated $300 million in advertising.That sounds like a lot of dough, but John Matthews, president of marketing consultingfirm Gray Cat

pack outlets

Singles may account for the bulk of a convenience retailer’s packaged beverage sales, but multi-packs represent a home-run growth opportunity as “gateway items” to other impulse purchases. About three years ago, Diane Clark surveyed her market to see her conveniencestore rivals getting aggressive with multi-pack soft drinks: large warm displays,both inside and out. Her 27

package deal

Together, Darcy Paluch and Steve Hendrickson have nearly 30 years of experience with Moyle Petroleum (Rapid City, SD), which operates 35 Common Cents Food Stores in five states. Both started their retailing careers at store-level, learning the trade from the inside out. Despite the challenges, Paluch, marketing director for Common Cents, sees a huge upside

chevron gets roasted

When Chevron Corp. (San Ramon, CA) wanted to upgrade the gourmet coffee offerat its ExtraMile Convenience Stores, it went north of the border to tap Canadianroaster Van Houtte to do the brews for a pilot program in the Seattle market.Since May, 43 ExtraMile units in the area have been featuring Van Houtte brandedcoffee stations. The

lots of opportunity

Labeled “cannibalistic” by some, drive-thru coffee kiosks on c-store lots can perk up in-store java sales. Over the past 11 years, more than 70 of Montanabased Mountain Mudd’ssignature green 8′ by 8′ drive-thru kiosks have popped up in parking lots spanning21 states, and founder Brenda Burkhartsmeier has plans to take over the nationalNo. 2 niche

css.php