Farm Crest Milk Stores gives its dairy doors the royal treatment. While some retailers skim by with a few facings of milk, Farm Crest serves its customer base of ’diggers’ with no fewer than five doors of all-natural dairy products. Denver’s Farm Crest stores compete in today’s modern convenience retailing arena by employing a 1950s-style…
making over mainway
Irving Oil’s Mainway stores make way for BLUECANOE, an uncommon concept driven by best-in-class service, an intense focus on fresh foods and a unique sense of humor. People don’t pay much attention to washroom signs. But at IrvingOil’s new Bluecanoe stores, the signs are tough to ignore. Tim Guen, senior brand manager for the Portsmouth,…
irving keeps the promise
Irving Oil developed the ’Irving Promise’ as a guide to reinforce the importance of doing whatever it takes to simplify the lives of its customers throughout its network, including its newly reimaged Bluecanoe stores (see Making Over Mainway, p. 18). Irving Oil developed the “Irving Promise” as a guide to reinforce theimportance of doing whatever…
insurance assurance
Lawsuits and fraud investigations targeting the soon-to-be embattled insurance industry have retailers reconsidering the coverage they pay for and from whom they buy it. Until it became the subject of billion-dollar fraud investigations,the mere mention of “insurance” would cause many retailers’ eyes to glaze overwith disinterest. But today, with criminal charges pending and millions of…
effortless eats
A gourmet sandwich program gives Kwik Chek added food sales and additional menu items without adding labor. For a company whose foodservice strategy started out as “fry it, box it and hope they buy it,” Kwik Chek Food Stores (Bonham, TX) has come a long way. About 12 years ago Kwik Chek realized it had…
something to cluck about
Any fresh chicken program requires dedication, but see how a little ingenuity earned these retailers recognition and, oh yeah, thousands of dollars in chicken sales per week. By Kate Quackenbush, Managing Editor Despite their obvious size differences, 170-store Fas Mart Convenience Stores,23-store Johnson Oil and single-store operator One Stop Convenience Store allhave one thing in…
Chew on This
Innovation in candy, gum and mints creates big opportunities and even bigger margins for space-challenged category managers. Consumers appear to be shying away from ‘intense’ or ‘extreme’ mints in favor of flavors. Convenience retailers should expect some volatility when it comes to famously unpredictable categories like tobacco and gasoline. But candy? Sweet, innocent candy? In…
ad it up
Digital advertising networks boost the top line by funneling traffic from the great outdoors to inside the store. How to consistently transform gas customers into insidethe-store customersremains one of the great mysteries of our time. Retailers have tried a batteryof techniques— instore promotions with banners, advertisements blastingfrom overhead speakers, static ads on pumptoppers and streaming…